Gestão de marketing e comunicação : (Registro n. 390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00800nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250424134530.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250424b bl ||||| |||| 00| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788502121522 |
| Qualifying information | (encad.) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | por |
| Transcribing agency | OSt |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | por |
| Language code of original | por |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Y22g |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yanaze, Mitsuru Higuchi |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 550 |
| 210 ## - ABBREVIATED TITLE | |
| Source | Gestão de marketing e comunicação |
| 245 10 - TITLE STATEMENT | |
| Title | Gestão de marketing e comunicação : |
| Remainder of title | avanços e aplicações / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | São Paulo : |
| Name of publisher, distributor, etc. | Saraiva, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 783 p. : |
| Other physical details | il. ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Inclui índice. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografia: p. 757-766 |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ambiente mercadológico |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estratégia de marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | LIVRO |
| Edition | 2. ed. |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Fatec Adamantina | Biblioteca Fatec Adamantina | 24.04.2025 | 658.8 - Y22g | 2025-0569 | 24.04.2025 | ex.1 | 24.04.2025 | LIVRO |
